Introduction to Affitrum; A New AdTech platform pioneering AI and web3 into digital advertising

Affitrum Protocol
3 min readJul 11, 2023

Centralized platforms have monopolized user data in today’s digital advertising landscape, raising privacy concerns and creating an uneven revenue split among content creators. Our project’s goal is to disrupt the current advertising ecosystem by developing an AI-powered algorithm and a Web 3.0-based advertising platform that prioritizes openness, efficiency, and individual control. Using blockchain technology, the platform will facilitate open communication between brands and their target audiences while also facilitating equitable compensation for content creators.

Affitrum is a game-changing digital advertising project that uses Web3 and AI Algorithm technologies to solve problems in the advertising sector. The project’s goals are to reduce or eliminate fraud, improve user privacy, and compensate all parties fairly. Help us pave the way for the future of digital advertising by joining us on this exciting adventure.

Problem Statement:

Lack of transparency, ad fraud, middlemen, and privacy concerns are just some of the problems plaguing the digital advertising industry today, both advertisers and publishers have trouble making money off of their content because of this. In addition, users’ privacy is often violated without their knowledge or consent, which can lead to distrust. Because of these issues, a different strategy for digital advertising is required.

Our Solution:

Affitrum proposes to use AI algorithm and Web3 technologies to transform the digital advertising industry. By utilizing blockchain, smart contracts, and decentralized Ad networks. Affitrum can introduce transparency, eliminate intermediaries, enhance privacy, and ensure fair compensation for all participants. The project aims to empower advertisers, publishers, and users, creating a sustainable and efficient ecosystem.

Our Business Model Innovation

The Internet Advertising Market is expected to reach $1.08 Trillion by the end of 2027. Despite the size of this market, the AdTech sector, whose sole purpose is to exist for publishers, advertisers, and brands, has been lacking in significant innovation over the past decade.

Affitrum’s business strategy is distinct, as its path to disruption involves acquiring existing ad-networks and converting them to the use of Affitrum tokens. This acquisition and conversion of an existing network strategy is exclusive to Affitrum’s core services platform and business strategy.

Affitrum intends to be the largest network, and thus provides the tools for other ad networks to convert to and realize the same advantages provided by our blockchain.

The Goals

Our goal is to create the proper kind of community — one that promotes intercultural understanding, creates trust between members who are strangers, guarantees full transparency, and ensures that every member adheres to the standards of the community.

Moving the digital advertising ecosystem into Web3 will not be an easy thing to do, and it will require a collaborative mindset. With more and more companies joining the ecosystem, there will be a need for a decentralized organization that should govern the blockchain and the protocol. This is the reason why Affitrum has decided to take a further step in shaping the future of AdTech by setting up the Affitrum Network and services.

Empowering Transparent and Efficient Digital Advertising through A.I Algorithm & Web3 Products.

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Affitrum Protocol

Empowering Transparent and Efficient Digital Advertising through Web3 Technologies