Digital Advertising Problems, and how A.I Algorithm & Web3 Technology solves them

Affitrum Protocol
3 min readJul 10, 2023

The Digital Advertising Industry

Digital advertising incorporates the production, distribution, and management of online advertising campaigns. Due to the emergence of the internet and digital technologies, it has undergone significant growth and transformation. In this industry, advertisers use digital channels and platforms to promote their products, services, or brands to a specific audience.

By the end of 2027, the Internet Advertising Market is anticipated to reach $1.08 Trillion. The AdTech industry, whose primary purpose is to serve publishers, advertisers, and brands, has lacked significant innovation over the past decade despite its size.

Key Components of the Digital Advertising Industry:

  • Advertisers: Advertisers are businesses or individuals who want to promote their products, services, or brand through digital advertising. They develop marketing strategies, create advertising campaigns, and allocate budgets for online advertising.
  • Publishers: Publishers are the owners or operators of digital platforms, websites, or apps that display advertisements. They provide ad spaces or inventory where advertisers can place their ads. Publishers can range from large media organizations to individual website owners or bloggers.
  • Ad Networks: Ad networks act as intermediaries between advertisers and publishers. They connect advertisers with a wide range of publishers, enabling advertisers to reach their target audience across multiple websites or platforms. Ad networks typically use technology to optimize ad placements and track performance.
  • Ad Exchanges: Ad exchanges are platforms that facilitate the buying and selling of digital advertising inventory in real-time. They enable advertisers and publishers to connect and trade ad space through automated auctions, known as real-time bidding (RTB). Ad exchanges provide transparency, efficiency, and scale to the digital advertising ecosystem.
  • Ad Tech Companies: Ad tech companies develop and provide the technology infrastructure and tools that power digital advertising. This includes ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and analytics solutions. Ad tech companies play a crucial role in targeting, delivering, and optimizing ads.
  • Targeting and Personalization: Digital advertising allows advertisers to target specific audiences based on demographic information, interests, browsing behavior, and other data points. Advanced targeting techniques, such as programmatic advertising and machine learning algorithms, enable personalized and relevant ad experiences for individual users.
  • Ad Formats: The digital advertising industry offers various ad formats, including display ads, video ads, native ads, search ads, social media ads, and more. These formats differ in terms of their visual presentation, interactive elements, and the platforms on which they are displayed.
  • Metrics and Analytics: Digital advertising provides detailed metrics and analytics to measure the effectiveness and performance of ad campaigns. Metrics such as impressions, clicks, conversions, click-through rates (CTRs), and return on investment (ROI) help advertisers evaluate the success of their campaigns and make data-driven decisions.

Challenges faced by the digital advertising industry:

The digital advertising industry also faces several challenges, including ad fraud, ad blocking, privacy concerns, and the increasing complexity of the ecosystem. Advertisers and publishers need to navigate these challenges while ensuring compliance with relevant regulations, such as data protection and privacy laws.

Moreover, consumer expectations and attitudes toward advertising are evolving. Users are demanding more relevant and personalized experiences, while also valuing their privacy and control over their data. Advertisers must strike a balance between targeting and personalization while respecting user preferences.

Our Solutions

Affitrum proposes to use AI algorithms and Web3 technologies to transform the digital advertising industry. By utilizing blockchain, smart contracts, and decentralized Ad networks. Affitrum can introduce transparency, eliminate intermediaries, enhance privacy, and ensure fair compensation for all participants. The project aims to empower advertisers, publishers, and users, creating a sustainable and efficient ecosystem.

The digital advertising industry is constantly evolving, driven by advancements in technology, changes in consumer behavior, and regulatory developments. Advertisers and industry stakeholders must adapt to these shifts to effectively reach and engage their target audiences while addressing privacy concerns and maintaining transparency.

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Affitrum Protocol

Empowering Transparent and Efficient Digital Advertising through Web3 Technologies